Be On The Watch (Go Forth)

Although short and subtle, this video has clearly made its impact. Using the profound words of the poem The Laughing Heart by Charles Bukowski, the Levi's (Go Forth) campaign advert speaks to youth with mature words that portray the concepts of freedom and positivity.

Having been banned in the UK for its controversial content - which can be seen as a call to revolution, by the wrong people - it has become quite the hot topic. Personally I love the concept, I find it refreshing for a fashion advert and find it strikingly pertinent to our generation who should learn to cherish and strive for freedom rather than take it for granted. "Your life is your life, know it while you have it"

The Laughing Heart

Your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.

-- by Charles Bukowski