"Lift Off" (Ft. Beyonce) will serve as the third single from the critically acclaimed collaborative studio album Watch The Throne by Jay-Z and Kanye West.
Perhaps not as massive as anticipated considering the collaborators, the track does pack quite a punch when it comes to it's production. In keeping with the album's theme of opulence, power and success it doesn't skimp on the detail.
With somewhat of a retro feel, the organic medley of pure and manufactured sounds coupled with less than subtle lyricals is what gives this track its swagger.
After listening to this track, I find myself wondering if Beyonce didn't have to look further than downstairs of their Sydney mansion - where Jay-Z and Kanye recorded much of the album - to find her inspiration for her latest album 4.
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